ALL YOU NEED TO KNOW ABOUT
Pay Per Click
HEAD TO THE TOP OF GOOGLE.
HEAD TO THE TOP OF GOOGLE
Sometimes, getting to the top of results pages with SEO can take a little longer than desired. PPC advertising is often used as part of a digital strategy to speed up the process. Those ads that appear alongside search results on Google? That’s PPC – where you pay for the clicks you receive after setting a budget for your ads on a platform like Google or Facebook. This operates on an auction-based model, where online companies secure ad space by bidding on specific keywords or keyword groups.
Why You Need PPC
WHY YOU NEED PPC
Google offers PPC advertising through its own advertising network, Google Ads. It offers two main types of advertising:
Search Ads: Arguably the most common, well-known form of PPC advertising, Search is particularly effective because it targets “active searchers” – these are users who have typed specific words into a search engine, so it matches what they are looking for. In this way, Search advertising can increase your exposure to your target consumers and direct them to your website in the process – it’s especially suitable for small businesses.
With Display advertising, Google gives you the opportunity to place your ads across a variety of different websites, otherwise known as the Google Display Network (GDN). These ads must be attractive enough to catch the attention of a user who is casually browsing, and who is not actively searching for something; they’ll be directed straight to your website after clicking on one of them. Display ads are ideal for promoting brand awareness and broaden their audience, due to their vast reach.
Shopping Ads: Similar to Search ads but only including an image, text, and price of the product, shopping ads allow you to promote what you’re selling on major search engines. They’re displayed if the user’s search has the relevant keywords for your product.
If you want to increase your exposure online and educate your audience on your services or products, video PPC can be a very useful tool. You can also extend the reach of your campaign by promoting your video ad on Youtube and other major display networks.
Our team will help you analyse the current state of your company’s profile online and determine which strategy would suit you best – SEO, PPC advertising or even both. We’ll take into account your key targets as well as the timeline you’re able to work with, and advise on which strategy is best to use.
Fibonacci Marketing. SB Business Centre,
Triq Dun Karm, Birkirkara Bypass,
Mob: +356 9936 7674
Tel: +356 2708 5661