The Role of Brand Ambassadors in Marketing

There’s no better way of boosting awareness and visibility for your organisation than engaging the service of a credible, trustworthy individual to promote your business. Brand ambassadors help to maintain company image as well as representing its voice and personality, forming a human connection with potential customers and the public in general. Here are a few reasons why you need a brand ambassador for your marketing plan, brought to you by the team at Fibonacci Marketing, leading marketing agency in Malta


1.They Build Trust

Countless studies and research prove that an overwhelming number of people make their purchase decisions based on recommendations from friends or family. A familiar and friendly face attached to a product or service helps to generate more trust in your business, erode customer scepticism and sustain a positive reputation online, with reviews, comments and referrals to your company.


2. They can increase traffic to your website

All without your marketing team having to do extra work! If your brand ambassador owns a blog with a high domain authority, linking to your website can not only increase online traffic towards it but also pushes up your SEO ranking for your organisation’s domain.


3. They can provide a positive word-of-mouth (WOM)

The duties of a brand ambassador can include representing your company at seminars, media screenings, conferences or any event where your products or services are to be promoted. When brand ambassadors publicly endorse your business, they gradually convert people into potential consumers or clients.  In addition, research has proved that 66% of brand conversations are wholly positive, while only 8% are negative.


4. They remain loyal to your business

Brand Ambassadors typically turn into long-term customers – sometimes, even customers for life! The more long-term customers you have, the more your lifetime revenue (value) increases. If they love what you do and what you stand for, they’ll be more than happy to be a part of your company.


5. You’ll get constant feedback

Even the most hands-on businessman can’t be everywhere at once! As your products or services evolve over time, the importance of having outside eyes for the sake of perspective will grow. This is where brand ambassadors come in – they can report on which changes need to be made from the feedback they get from the public, and keep an eye on what your competitors are doing. Having an open-door policy when it comes to your brand ambassadors allows them to feel comfortable about offering their own thoughts and opinions, which may prove invaluable in the long run.


Look no further than Fibonacci Marketing for a trustworthy marketing agency in Malta!

Are you a business owner? Do you need help promoting your services and/or products? Contact Fibonacci Marketing today, and our team of experienced marketing professionals that form our team here at our marketing agency in Malta will do what it takes to make your organisation a success. We specialise in SEO, content, PPC, social media and graphic design, along with web development and video marketing. To keep up with our updates, follow us on Facebook and Instagram


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