The 10 Unwritten Rules of Social Media Marketing

Understanding the power of your content and social media marketing can help further your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that you understand the fundamentals as well as unwritten rules of social media marketing. From maximizing quality, to increasing your online entry points. By following these 10 rules, you’ll build a foundation that will serve both your customers and your brand image.

1. Take a moment to listen

Of all the unwritten rules, this should be on the top of your list. To succeed with your social media and content marketing, you’re required to listen a lot more than you are to talk. This involves reading your target audience’s online content and joining discussions to learn what’s important to them. After doing this, you can create content and spark conversations that add value rather than clutter to their lives.

2. Add a focus point

When dealing with marketing, it’s better to specialize than to be a jack-of-all-trades. Highly-focused and specifically targeted social media and content marketing strategies have a better chance of success than a broad strategy that attempts to please everyone.

3. Focus on quality over quantity

It’s always better to have 1,000 online connections who interact with and share your content with their friends, rather than 10,000 who disappear after connecting with you the first time.

4. Be patient

Social media and content marketing success doesn’t happen overnight. Although it’s rare to become an overnight sensation, it’s far more likely that you’ll achieve results over time and with commitment.

5. Produce shareable content

If you share quality content with your followers, they’ll share it with their own audiences on their social media profiles. Through sharing and discussing your content, your SEO ranking improves, allowing your business to appear on Google for your chosen keywords.

6. Understand the power of influencers

Spend time finding the online influencers in your market, connect with those people and work to build relationships with them. They might share your content with their own followers, which could put you and your business in front of a huge new audience.

7. Add value to your posts

If you’re constantly promoting your products and services on social media, people will stop listening. From all the unwritten rules, this should be as highlighted as it is practised. You must add value to the conversation by focusing less on conversions and more on creating amazing content and developing relationships.

8. Acknowledge your audience

Building lasting relationships is one of the most important parts of social media marketing success, so you should always acknowledge every person who reaches out to you.

9. Be accessible

Don’t publish your content and then disappear. You should be available to your audience which means that you need to regularly publish content and participate in conversations.

10. Give and take

You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.

Social media and content marketing is the most popular way to build long-lasting relationships with your audience so you might as well make the most of it. There are a number of dos and don’t, this is why it’s good to keep in mind the above list of (previously!) unwritten rules. Fibonacci Marketing provides clients with effective marketing strategies that are sure to boost your online presence.

For more information on our services and to find out how Fibonacci Marketing can benefit your business, contact us today by calling on +356 99367674 or emailing at